You cant' find your .com, try the new TLD extensions: Know their importance

A TLD identifies something about the website associated with it, such as its purpose, the organization that owns it or the geographical area where it originates.

ICANN identifies the following categories of TLDs:

a) Country-code top-level domains (ccTLD) -- Each ccTLD identifies a particular country and is two letters long. The ccTLD for the United States, for example, is .us

b) Infrastructure top-level domain -- There is only one TLD in this group, ARPA (Address and Routing Parameter Area). The Internet Assigned Numbers Authority (IANA) manages this TLD for the IETF.

c) Sponsored top-level domains (sTLD): These are overseen by private organizations.

d) Generic top-level domains (gTLD) -- These are the most common and familiar TLDs. Examples include "com" for "commercial" and "edu" for "educational." Most gTLDs are open for registration by anyone, but there is also a subgroup that is more strictly controlled.

In April 2009, ICANN proposed an expansion of the TLD system to allow anyone to register and reserve any unused letter sequence as a TLD for their exclusive use. A company that sold software, for example, might like to use .soft as a TLD. According to ICANN chief executive Paul Levins, such an expansion could lead to thousands of new TLDs in the next few years.

As a brief primer, Top Level Domains are the endings to websites such as .com, .edu, .gov, etc. In the past, these were all handled by the ICANN, but in 2014, the door was opened for entrepreneurs to create their own TLDs that they can control on their own. So now, there are essentially an endless amount of TLDs. Business owners could pay to can have their site end with things like .xyz, .toys, .soy, .wed, and more. Nearly 4 million web sites around the world use one of the newly created TLD.

What Google had to say about the new TLD’s

Google's John Mueller recently reposted comments the company made earlier in 2014 to reiterate their position on TLD and search.

"It feels like it's time to reshare this again. There still is no inherent ranking advantage to using the new TLDs," Mueller wrote on Google+ before sharing a postfrom Matt Cutts on the subject. "They can perform well in search, just like any other TLD can perform well in search. They give you an opportunity to pick a name that better matches your web-presence. If you see posts claiming that early data suggests they're doing well, keep in mind that this is not due to any artificial advantage in search: you can make a fantastic website that performs well in search on any TLD."

Back then, if someone had the .com you wanted, there was nothing you can do but pay them or get a different name. Now, marketers can just move to a different TLD. The introduction of these new TLDs have created so much internet real estate, it's impractical for one person to try to lock up domains they don't intend to use.

So the next time you search for your .com domain for your business and it has been taken or simply wrapped by another user who wants to sell it for a ridiculous fee, don’t fuss about it just search for a .biz or .online or .xyz or .anything of your interest).

Remember, Google John Meuller reaffirms that they can perform well in search just like your .com TLD extension

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